IHG and Abdali Boulevard Company: A New Chapter in Jordanian Hospitality with voco Abdali Amman
The hospitality landscape in Jordan is set to experience a significant transformation with the introduction of the voco brand by IHG Hotels & Resorts, in collaboration with the Abdali Boulevard Company. This strategic move aligns with IHG’s broader vision to elevate the hospitality scene across the Middle East and Africa. With over 6,500 properties under its belt, IHG’s decision to introduce the voco brand in Jordan marks a pivotal moment for the region. The voco brand, known for its unique blend of informality and charm coupled with the quality assurance of a trusted global entity, is poised to redefine hospitality standards in the heart of Amman. The rebranding of the current Abdali Boulevard Hotel to voco Abdali Amman is slated for completion by December 2025, adding a substantial 392 keys to IHG’s expanding portfolio in Jordan. This development not only signifies a new chapter for the hotel itself but also enhances the overall appeal of the Abdali Boulevard as a premier destination for both business and leisure travelers.
Strategically located on Abdali Boulevard, voco Abdali Amman is set within a thriving mixed-use real estate development that epitomizes modern urban living. The Abdali project is a testament to Amman’s evolution into a bustling metropolis, offering a seamless blend of business, residential, and entertainment options. With 12 buildings spread across three blocks, the development houses a state-of-the-art hospital, a sprawling mall, numerous hospitality offerings, residential apartments, and over 500 businesses spanning 27 sectors. In 2023 alone, Abdali attracted more than 21 million visitors, underscoring its status as a sought-after hub for both locals and international tourists. This makes the introduction of the voco brand not just timely but also strategically advantageous, as it taps into the growing demand for premium hospitality experiences in the region.
Haitham Mattar, Managing Director of IHG’s India, Middle East, and Africa division, expressed his enthusiasm about the partnership with Abdali Boulevard Company. He highlighted how the introduction of the voco brand aligns with IHG’s growth strategy and commitment to expanding its footprint in key markets. Since its launch in 2018, voco has emerged as one of IHG’s fastest-growing brands, with successful openings in the UAE, Saudi Arabia, and Lebanon. The brand’s design and operational framework are particularly suited for conversion projects, allowing property owners to retain their unique vision while benefiting from IHG’s robust distribution channels, cutting-edge app, and loyalty program. This flexibility is crucial in a dynamic market like Jordan, where preserving cultural ties and local heritage is as important as offering world-class amenities.
The CEO of Abdali Group, Eng. Amer Ahmad Tarawneh, echoed Mattar’s sentiments, expressing his excitement about bringing the voco brand to Jordan. He emphasized the group’s vision of transforming Amman into a modern, ideal model for investment, business, living, wellness, shopping, and entertainment. The voco Abdali Amman is set to be a cornerstone of this vision, offering diverse dining options, state-of-the-art meeting spaces, a fully equipped fitness center, and outdoor recreational areas. True to the voco brand ethos, guests can look forward to a warm welcome, a simple check-in process, thoughtful arrival gifts, lively social spaces, and comfortable rooms designed to provide a personalized and memorable stay.
IHG’s current operations in the Middle East include 129 hotels across nine brands, with a strong pipeline of 84 hotels slated to open in the next 3-5 years. This expansion strategy underscores IHG’s commitment to providing ‘true hospitality for good,’ a core tenet of the company’s global mission. With over 6,500 open hotels in 100 countries and a development pipeline of 2,200 properties, IHG continues to solidify its position as a leader in the global hospitality industry. The introduction of voco Abdali Amman is a testament to IHG’s innovative approach to hospitality, combining global standards with local charm to create unique experiences for travelers.
The Abdali Development itself is a marvel of modern urban planning, designed to cater to the needs of a diverse population. From high-end retail outlets and gourmet restaurants to cutting-edge medical facilities and luxury residences, the development offers a holistic lifestyle experience. The voco Abdali Amman will further enhance this ecosystem, attracting both business and leisure travelers seeking a sophisticated and comfortable environment. The hotel’s location on Abdali Boulevard provides easy access to popular attractions and business districts, making it an ideal choice for those looking to explore the cultural and economic heart of Amman.
The rapid expansion of the voco brand is indicative of IHG’s strong enterprise platform, which empowers hotel owners to grow their business through strategic partnerships and innovative solutions. The brand’s success in the Middle East is a reflection of its ability to adapt to local markets while maintaining the trust and consistency of a global brand. This adaptability is particularly important in regions like the Middle East, where cultural nuances and local preferences play a significant role in shaping hospitality experiences. By offering a flexible design and operational framework, voco allows hotel owners to infuse their properties with local character while benefiting from IHG’s global resources and expertise.
As the hospitality industry continues to evolve, the demand for unique and personalized experiences is on the rise. Travelers today seek more than just a place to stay; they desire authentic interactions and meaningful connections with the destinations they visit. The voco brand addresses this demand by creating inviting spaces that reflect the local culture and environment. From thoughtfully designed rooms and communal areas to curated dining experiences and engaging social events, voco hotels are designed to foster a sense of community and belonging among guests.
The partnership between IHG and Abdali Boulevard Company is a testament to the growing demand for high-quality hospitality options in Jordan. As the country continues to position itself as a leading destination for tourism and business, the introduction of the voco brand is a strategic move that will enhance Jordan’s hospitality offerings. With its unique brand proposition and commitment to delivering exceptional guest experiences, voco Abdali Amman is set to become a landmark destination in the heart of the capital.
The voco brand’s emphasis on sustainability and responsible hospitality practices is another key factor that sets it apart. As travelers become increasingly conscious of their environmental impact, hotels are expected to adopt sustainable practices and reduce their carbon footprint. Voco hotels are designed with sustainability in mind, incorporating energy-efficient technologies, eco-friendly materials, and waste reduction initiatives. This commitment to sustainability resonates with today’s environmentally conscious travelers, who are more likely to choose brands that align with their values.
Looking ahead, the opening of voco Abdali Amman in 2025 will further cement IHG’s presence in the Middle East and Jordan. The hotel will serve as a beacon of modern hospitality, offering guests a seamless blend of comfort, convenience, and cultural immersion. As IHG continues to expand its portfolio and introduce innovative concepts to the region, the voco brand will play a pivotal role in shaping the future of hospitality in Jordan and beyond. The collaboration with Abdali Boulevard Company represents a significant step forward in this journey, paving the way for a new era of hospitality excellence in the heart of Amman.
In conclusion, the introduction of the voco brand in Jordan through the partnership between IHG Hotels & Resorts and Abdali Boulevard Company is a landmark development that promises to elevate the country’s hospitality landscape. With its strategic location, unique brand proposition, and commitment to delivering exceptional guest experiences, voco Abdali Amman is poised to become a flagship property in IHG’s Middle Eastern portfolio. As the hospitality industry continues to evolve, the voco brand’s focus on personalized experiences, sustainability, and cultural authenticity will ensure its continued success and relevance in the years to come.