The Legacy of Ted Drewes Jr.: A St. Louis Icon Remembered

Ted Drewes Jr., a name synonymous with frozen custard in St. Louis, has passed away at the age of 96, leaving behind a legacy that spans over eight decades. Born into a family that valued hard work and community, Ted Jr. inherited the business acumen and dedication from his father, Ted Drewes Sr., who opened the first frozen custard stand in Florida in 1929. The Drewes family moved to St. Louis a year later, establishing their presence on Natural Bridge Road. Over time, they expanded to multiple locations, including South Grand Boulevard and the now-iconic Chippewa Street. Ted Jr.’s contributions to the family business were monumental, particularly his efforts to expand the Chippewa location, which by 1985 boasted twelve serving windows. This expansion was not just about growth but about accommodating the ever-increasing demand from both locals and visitors who had come to love the creamy, delicious treat.

The impact of Ted Drewes Jr. on the St. Louis community cannot be overstated. His commitment to quality and service was evident in every aspect of the business. A sign inside the shop reads ‘our business is service,’ a mantra that both Drewes Sr. and Jr. lived by. Ted Jr. was known for his attention to detail and prompt service, ensuring that every customer left with a smile. This dedication to service extended beyond the frozen custard stands. During the holiday season, the Chippewa Street location transforms into a Christmas tree lot, selling trees from after Thanksgiving until Christmas Eve. This tradition, started by Ted Jr., added another layer of community involvement and cemented the Drewes’ place in the hearts of St. Louis residents.

Despite his passing, the legacy of Ted Drewes Jr. will continue to thrive through the business he nurtured and the community he loved. His family has expressed their deep love and admiration for him, highlighting his unwavering faith, commitment to family, and love for St. Louis. A public celebration of his life will be held at a later date, allowing the community to come together and honor the man who brought so much joy through cones and cups of frozen custard. The outpouring of love and memories shared by customers from all over the world is a testament to the impact Ted Jr. had on so many lives. From local residents to visitors from afar, everyone has a story about their experience at Ted Drewes, and these stories will keep his memory alive for generations to come.

Ted Drewes Jr. was not just a businessman; he was a part of the fabric of St. Louis. His presence at the Chippewa location was a constant, with many customers recalling fond memories of seeing him behind the counter, serving up custard with a warm smile. His dedication to the business and the community was unwavering, and his efforts have ensured that Ted Drewes Frozen Custard remains a beloved institution. The company’s success can be attributed to its commitment to quality and exceptional service, values that Ted Jr. upheld throughout his life. His signature phrase, ‘It really is good guys and gals!’ became a hallmark of the brand, encapsulating the joy and satisfaction that came with every scoop of custard.

The history of Ted Drewes Frozen Custard is rich and storied, beginning with Ted Drewes Sr.’s venture into the frozen custard business in 1929. An accomplished tennis player, Drewes Sr. brought the same level of dedication and passion to his business endeavors. The family’s move to St. Louis marked the beginning of a legacy that would span generations. The Chippewa Street location, established in 1941, became the flagship store and the heart of the business. Under Ted Jr.’s leadership, the stand saw significant growth and became a symbol of the St. Louis community. His efforts to expand the business and introduce new traditions, such as the sale of Christmas trees, showcased his innovative spirit and commitment to keeping the business relevant and beloved.

The influence of Ted Drewes Jr. extends beyond the boundaries of St. Louis. Customers from across the country have made pilgrimages to the iconic Chippewa location, drawn by the reputation of the frozen custard and the welcoming atmosphere. Stories of families making annual trips to Ted Drewes, often spanning multiple generations, are common. These visits have become a cherished tradition for many, creating lasting memories and a deep connection to the Drewes family legacy. The sense of community fostered by Ted Jr. is palpable, and his impact on the lives of so many is a testament to his character and dedication.

The Drewes family’s commitment to quality and tradition has been a cornerstone of their success. The frozen custard, made using a secret family recipe, has remained consistently excellent over the years. This dedication to maintaining high standards has earned Ted Drewes Frozen Custard a loyal following and numerous accolades. The business’s longevity, nearly a century old, is a reflection of the Drewes family’s ability to adapt and innovate while staying true to their core values. Ted Jr.’s leadership played a crucial role in this success, and his legacy will continue to guide the business in the years to come.

The passing of Ted Drewes Jr. marks the end of an era, but his influence will undoubtedly endure. The Drewes family has vowed to continue the traditions and values that Ted Jr. upheld, ensuring that the business remains a beloved institution in St. Louis. The community’s response to his passing has been overwhelming, with countless tributes and expressions of gratitude pouring in. These sentiments highlight the profound impact Ted Jr. had on the lives of so many and the deep connection he fostered with the community. His legacy is one of joy, dedication, and a commitment to excellence, qualities that will continue to inspire future generations.

As the St. Louis community mourns the loss of Ted Drewes Jr., they also celebrate the life of a man who brought so much happiness through his frozen custard. His story is one of perseverance, innovation, and a deep love for his city. The Drewes family’s frozen custard business is more than just a place to get a sweet treat; it is a symbol of tradition, community, and the enduring legacy of a family dedicated to their craft. Ted Jr.’s contributions to the business and the community will be remembered and cherished for years to come, and his memory will live on in every scoop of custard served at Ted Drewes.

The future of Ted Drewes Frozen Custard looks bright, thanks to the solid foundation laid by Ted Drewes Jr. and his father before him. The business’s commitment to quality and service, combined with the family’s dedication to preserving their traditions, ensures that the legacy of Ted Drewes will continue to thrive. As the community reflects on the life and contributions of Ted Jr., they do so with a sense of gratitude and admiration. His impact on St. Louis is immeasurable, and his legacy will continue to inspire and bring joy to all who visit Ted Drewes Frozen Custard.

In conclusion, Ted Drewes Jr.’s life and legacy are a testament to the power of dedication, community, and tradition. His contributions to the family business and the St. Louis community have left an indelible mark, one that will be remembered and celebrated for generations. As the community comes together to honor his memory, they do so with a deep appreciation for the joy and happiness he brought through his frozen custard. Ted Drewes Jr. may no longer be with us, but his spirit and legacy will continue to live on in the hearts of all who had the pleasure of experiencing the magic of Ted Drewes Frozen Custard.