Ambuja Cements and ACC Celebrate Indian Independence Day with New Brand Films

In a remarkable celebration of India’s 78th Independence Day, Ambuja Cements and ACC, both integral parts of the Adani Group portfolio, have launched two new brand films that resonate deeply with the spirit of the nation. These films, titled ‘Tum Virat Ho’ and ‘The Bridge of Unity,’ are more than just marketing tools; they are tributes to the indomitable spirit of India and its people. Ajay Kapur, the CEO of the Adani Group’s Cement Business, emphasizes that these films aim to honor the individuals who have dedicated their lives to the betterment of the country. The films highlight the unity and diversity that make India unique, showcasing how people from various walks of life come together to build a stronger nation.

‘Tum Virat Ho,’ produced by Ambuja Cements, focuses on the strength and resilience of ordinary individuals who contribute significantly to India’s growth. The film travels across different parts of the country, including Ladakh, Tamil Nadu, Mumbai, and the Sundarbans, to spotlight real-life heroes who are committed to providing education, healthcare, and a cleaner environment for future generations. These unsung heroes, though not superheroes in the conventional sense, embody the spirit of ‘Mazboot’—a term that translates to ‘strong’ in Hindi. Their contributions, though often overlooked, are crucial in building the nation’s foundation.

On the other hand, ACC’s ‘The Bridge of Unity’ takes a broader perspective by celebrating the diversity of India. The film showcases how people from different cultural, linguistic, and religious backgrounds come together, despite their differences, to create a unified nation. With 88 years of experience in the construction industry, ACC has played a pivotal role in bringing people and cultures closer together through its various projects. The film serves as a reminder that unity in diversity is not just a slogan but a lived reality for millions of Indians.

The launch of these brand films is particularly significant as it aligns with the Adani Group’s commitment to nation-building. Ajay Kapur expresses immense pride in these films, viewing them as a tribute to all Indians who contribute to the country’s progress. He believes that Independence Day is the perfect occasion to celebrate the spirit of unity and the relentless efforts of individuals who work towards the nation’s betterment. The films are a reflection of the companies’ dedication to showcasing the spirit of unity and their role in building a stronger, more resilient India.

Ambuja Cements Limited, one of India’s leading cement companies and a member of the Adani Group, boasts a cement capacity of 78.9 million tonnes per annum (MTPA) with 18 integrated cement manufacturing plants and 19 grinding units spread across the country. Recently, the company signed an agreement to acquire Penna Cement Industries Limited, which has a capacity of 14 MTPA. This acquisition further strengthens Ambuja’s position in the industry, enabling it to serve a larger customer base with enhanced capabilities.

Recognized as one of India’s Most Trusted Cement Brands and an Iconic Brand of India, Ambuja Cements is known for its sustainable development projects and environment-friendly practices. The company has numerous achievements to its name, including being the only cement company with a captive port featuring six terminals. This unique infrastructure allows Ambuja to provide timely and cost-effective shipments to its customers, setting it apart from competitors. Additionally, Ambuja’s innovative products are listed in the GRIHA Product Catalogue, helping to reduce carbon footprints and promote sustainable construction practices.

ACC, with its rich history of 88 years, has also made significant contributions to the construction industry in India. The company’s projects have played a crucial role in bringing people and cultures closer together, fostering a sense of unity and collaboration. ACC’s commitment to building nations with goodness is evident in its various initiatives aimed at promoting education, healthcare, and environmental sustainability. The company’s efforts align with the nation’s focus on progress and development, making it a key player in India’s growth story.

The brand films launched by Ambuja Cements and ACC on Independence Day are more than just advertisements; they are powerful narratives that celebrate the spirit of India. These films highlight the remarkable individuals who are making a difference in their communities, often without seeking recognition or reward. By showcasing their stories, Ambuja Cements and ACC aim to inspire others to contribute to the nation’s growth and development. The films also serve as a reminder of the importance of coming together as a nation, especially during challenging times.

Ajay Kapur, in his reflections on the launch of these films, emphasizes the role of Ambuja Cements and ACC in building a stronger nation. He believes that the company’s efforts are aligned with the nation’s focus on progress and development. The films, he notes, are a testament to the indomitable spirit of India and its people. They serve as a tribute to the unsung heroes who work tirelessly to make the country a better place for future generations. The launch of these brand films on Independence Day is a special tribute to all Indians, celebrating their contributions and resilience.

The films also highlight the strength and resilience of the individuals featured in them. These real-life giants, as they are often called, are not superheroes in the conventional sense but are ordinary people doing extraordinary things. Their stories are a source of inspiration for many, showcasing the power of determination and the impact of small, consistent efforts. By highlighting these individuals, Ambuja Cements and ACC aim to encourage others to take up similar initiatives and contribute to the nation’s growth.

Independence Day, with its historical significance and emotional resonance, is the perfect occasion to launch these brand films. It is a day that celebrates the spirit of unity and nation-building, reflecting the core values of Ambuja Cements and ACC. The films serve as a reminder of the importance of coming together as a nation, especially in times of adversity. They highlight the collective efforts of individuals who, despite their differences, work towards a common goal of building a stronger, more resilient India.

Ambuja Cements and ACC’s commitment to building nations with goodness is evident in their various initiatives and projects. From promoting sustainable development to fostering a sense of unity and collaboration, these companies are playing a crucial role in India’s growth story. The brand films launched on Independence Day are a reflection of this commitment, showcasing the spirit of unity and the relentless efforts of individuals who contribute to the nation’s betterment. As India celebrates its 78th Independence Day, these films serve as a tribute to the indomitable spirit of the nation and its people.

In conclusion, the brand films launched by Ambuja Cements and ACC on India’s 78th Independence Day are powerful narratives that celebrate the spirit of the nation. They highlight the remarkable individuals who are making a difference in their communities, often without seeking recognition or reward. By showcasing their stories, Ambuja Cements and ACC aim to inspire others to contribute to the nation’s growth and development. The films also serve as a reminder of the importance of coming together as a nation, especially during challenging times. As India celebrates its 78th Independence Day, these films serve as a tribute to the indomitable spirit of the nation and its people, reflecting the core values of Ambuja Cements and ACC.