Bumble Furthers Commitment to Women’s Sports With New York Liberty Partnership

Bumble, the pioneering women-first dating app, has taken another significant step in its ongoing support for women’s sports by announcing a groundbreaking partnership with the New York Liberty. This collaboration is more than just a sponsorship deal; it is a multifaceted initiative designed to create unique opportunities for Bumble members and Liberty fans to connect over their shared passion for women’s basketball. The partnership will see Bumble as the presenting sponsor of a Liberty home game during the playoffs, further cementing its commitment to elevating women’s sports on a grand stage. By hosting a singles event at the Barclays Center, Bumble aims to foster real-life connections among fans, bringing the virtual world of dating into the vibrant atmosphere of a live WNBA game.

The partnership extends beyond the court with a robust social media content series that will feature dating advice and profile tips from Liberty players and the team’s beloved mascot, Ellie the Elephant. This innovative approach not only promotes the sport but also provides valuable insights to Bumble users, enhancing their online dating experience. Moreover, Bumble is offering fans the chance to win a VIP date night experience at a WNBA game and attend the highly anticipated WNBA Finals. Such initiatives highlight Bumble’s dedication to creating memorable experiences that go beyond the digital realm, making sports events more engaging and inclusive for all attendees.

Selby Drummond, Bumble’s Chief Marketing Officer, expressed her enthusiasm for the partnership, emphasizing the company’s mission to support women’s sports and create meaningful in-person experiences for its members. Drummond noted that a recent survey revealed that 31% of singles consider a shared love of sports a crucial factor when dating. This statistic underscores the importance of sports as a common interest among Bumble users, particularly in New York, where sports is the top interest badge on profiles. By aligning with the New York Liberty, Bumble not only supports female athletes but also taps into a significant aspect of its user base’s interests, fostering deeper connections among its community.

Keia Clarke, the CEO of the New York Liberty, echoed similar sentiments, highlighting the importance of partnering with companies that share the team’s values and commitment to women’s sports. Clarke emphasized that this partnership with Bumble is a testament to the growing impact of women’s sports and the increasing recognition they are receiving from value-aligned companies. The Liberty’s recent successes on the court, including five WNBA Finals appearances and winning the 2023 WNBA Commissioner’s Cup Championship, make them an ideal partner for Bumble, which has consistently championed women’s empowerment and equality.

This partnership is not Bumble’s first foray into the world of women’s sports. The company has a history of investing in female athletes and sports organizations, as evidenced by its recent partnerships with the WNBA and individual athletes like Cameron Brink and Jada Williams. These collaborations are part of Bumble’s broader 50for50 campaign, which aims to support women in various fields, including sports. By sponsoring these athletes and teams, Bumble not only promotes gender equality but also inspires young girls and women to pursue their passions and excel in their chosen fields.

Bumble was founded in 2014 by Whitney Wolfe Herd with the vision of creating a platform that fosters kindness, respect, and equality. The app allows women to make the first move, challenging traditional dating norms and empowering users to take control of their dating lives. Bumble’s commitment to accountability and positive behavior is reflected in its community guidelines, which ensure a safe and respectful environment for all users. Available for free on the Apple App Store, Google Play Store, and the web, Bumble continues to innovate and expand its offerings, making it a leading social networking app for dating, friendship, and professional networking.

The New York Liberty, one of the original franchises in the WNBA, was founded in 1996 and has since become a powerhouse in women’s basketball. Owned by Joe and Clara Tsai, who also own the Brooklyn Nets, the Liberty play their home games at the iconic Barclays Center. The team’s rich history and recent achievements make them a perfect partner for Bumble, which shares their commitment to promoting women’s sports and creating impactful experiences for fans. By collaborating with the Liberty, Bumble is able to reach a wider audience and engage with fans in new and exciting ways.

Bumble’s partnership with the New York Liberty is a shining example of how companies can leverage sports to drive engagement and inclusivity. By supporting female athletes and creating unique experiences for fans, Bumble is setting a new standard for impactful collaborations in the sports industry. This partnership not only promotes the Liberty and the WNBA but also highlights the growing influence of women’s sports and the importance of supporting female athletes. As more companies recognize the value of investing in women’s sports, we can expect to see more partnerships like this in the future, further elevating the status of female athletes and inspiring the next generation of sports enthusiasts.

The expanded partnership between Bumble and the Liberty also includes various contests, events, and social media activations designed to engage fans and create memorable experiences. For instance, fans can participate in contests to win exclusive prizes, such as tickets to WNBA games and VIP experiences. These initiatives not only enhance fan engagement but also provide Bumble with valuable opportunities to connect with its user base and promote its brand in a fun and interactive way. By integrating sports into its marketing strategy, Bumble is able to reach a diverse audience and build stronger relationships with its users.

Moreover, Bumble’s involvement in women’s sports serves to empower female athletes and elevate their influence in the sports world. By partnering with the Liberty and other women’s sports organizations, Bumble is helping to raise the profile of female athletes and promote gender equality in sports. This commitment to empowerment and inclusivity is a core value of Bumble and is reflected in all of its initiatives. Through these partnerships, Bumble is not only supporting women’s sports but also contributing to the broader movement for gender equality and women’s empowerment.

Fans and Bumble users can stay updated on the latest developments in this partnership by visiting Bumble’s website or the New York Liberty’s website. Both platforms will provide regular updates on upcoming events, contests, and social media activations, ensuring that fans have all the information they need to participate and engage with the partnership. Additionally, Bumble’s newsletter offers exclusive insights and updates on its various partnerships and initiatives, allowing users to stay informed and connected with the brand.

In conclusion, Bumble’s partnership with the New York Liberty represents a significant milestone in the company’s ongoing efforts to support women’s sports and create meaningful experiences for its users. By aligning with the Liberty, Bumble is able to promote female athletes, engage with fans, and foster deeper connections among its community. This partnership is a testament to the growing influence of women’s sports and the importance of supporting female athletes. As Bumble continues to expand its presence in the sports world, we can expect to see more innovative and impactful collaborations that empower women and promote gender equality. For more information on Bumble’s partnership with the Liberty, visit their website or the New York Liberty’s website.