Celebrate Senior Dogs With Zappos: Win a Gift Card, Pet Supplies & More for International Dog Day

International Dog Day is a cherished occasion for dog lovers worldwide, and this year, Zappos is making it even more special with their latest campaign aimed at celebrating senior dogs. Known for their deep love and support for furry friends, Zappos has partnered with Rover to launch ‘Senior Paws Day’ on August 26, 2024. This initiative not only encourages people to adopt older dogs but also rewards those who have already opened their hearts and homes to senior canines. The campaign is designed to spotlight the often-overlooked older dogs in shelters and give them a chance at finding loving families.

Adopting any animal is a profoundly rewarding experience, but senior dogs bring a unique set of joys and challenges that can enrich the lives of their new owners. These older pets often come with a calm demeanor, are usually house-trained, and have outgrown the hyperactive puppy stage. Despite these advantages, the American Society for the Prevention of Cruelty to Animals (ASPCA) reports that adoption rates for older dogs are only 25%, compared to 60% for younger dogs. This disparity highlights the need for initiatives like Zappos’ ‘Senior Paws Day’ to increase visibility and adoption rates for these deserving animals.

The ‘Senior Paws Pack’ is one of the most exciting aspects of this campaign. Customers who have adopted a dog aged three years or older can enter a contest to win this special pack, which includes a Zappos gift card, a free walk from Rover, dog treats, and other pet supplies. The entry period for the sweepstakes starts on August 26, 2024, and runs through September 3, 2024. Zappos will select 25 winners, each of whom will receive the coveted ‘Senior Paws Pack.’ This initiative not only rewards pet owners but also aims to make the adoption process more appealing to potential adopters.

Joe Cano, the Chief Marketing and Merchandising Officer at Zappos, has been a vocal advocate for the bond between pet parents and their older dogs. He believes that senior dogs deserve just as much love and attention as their younger counterparts. Cano’s passion for this cause is evident in Zappos’ various pet-friendly programs, including their existing pet adoption reimbursement program for employees. This program covers adoption fees up to $250 for employees who adopt from specific shelters or rescues, further demonstrating Zappos’ commitment to animal welfare.

Zappos’ collaboration with Rover is another innovative aspect of their campaign. Earlier this year, they launched a dog-walking shoe shop, curated using data and surveys to find the perfect shoes for dog walking. This collaboration has received positive reactions from customers and brands alike, with a higher-than-average click-through rate since its launch. By combining their expertise in footwear with their love for pets, Zappos continues to find unique ways to support pet owners and their furry friends.

The ‘Senior Paws Day’ campaign is not just about giving away prizes; it’s about creating a community of pet owners who understand the value of adopting older dogs. Those who have adopted a senior dog can share their stories with Zappos for a chance to win a pair of Hoka or New Balance shoes. These stories will be featured on Zappos’ platforms, helping to inspire others to consider adopting older dogs. By sharing these heartwarming tales, Zappos hopes to change the narrative around senior dog adoption and show that older dogs can bring just as much joy and companionship as younger ones.

Zappos’ dedication to animal welfare extends beyond just this campaign. Their Las Vegas headquarters features a program called WAGS (Workplace Associates Generating Smiles), which allows employees to bring their pets to work. This initiative not only boosts employee morale but also creates a pet-friendly work environment that reflects Zappos’ core values. By integrating pets into their workplace culture, Zappos sets an example for other companies to follow, showing that pets can be a valuable part of both personal and professional life.

The ‘Senior Paws Day’ campaign also includes opportunities for participants to engage with Zappos in other meaningful ways. For instance, customers can sign up for a newsletter with a valid email address to receive updates on future campaigns and special offers. The subscription to the newsletter is available for $24.99 per year, providing subscribers with exclusive content, discounts, and more. This initiative aims to keep the community engaged and informed about Zappos’ ongoing efforts to support pet adoption and animal welfare.

One of the key messages of the ‘Senior Paws Day’ campaign is that adopting an older dog is a meaningful and rewarding experience. Older dogs often have a harder time getting adopted, but they have so much love to give. By highlighting the benefits of adopting senior dogs and offering tangible rewards, Zappos hopes to make a significant impact on the lives of these animals and their new families. The campaign serves as a reminder that every dog, regardless of age, deserves a loving home.

Zappos’ efforts to celebrate International Dog Day by focusing on senior dogs are a testament to their commitment to making a positive difference in the world. By partnering with Rover and launching the ‘Senior Paws Day’ campaign, they are not only promoting the adoption of older dogs but also providing valuable resources and support to pet owners. This holistic approach ensures that both the pets and their owners are well taken care of, creating a win-win situation for everyone involved.

The impact of Zappos’ ‘Senior Paws Day’ campaign is expected to be far-reaching. By increasing visibility for older dogs and encouraging their adoption, Zappos is helping to reduce the number of senior dogs in shelters. This initiative also aims to educate the public about the joys of adopting older pets, thereby changing perceptions and breaking down barriers to adoption. The success of this campaign could inspire other companies to launch similar initiatives, further amplifying its positive effects.

As we celebrate International Dog Day this year, let’s take a moment to appreciate the incredible work that Zappos is doing to support senior dogs. Their ‘Senior Paws Day’ campaign is a shining example of how businesses can use their influence and resources to make a meaningful impact on society. By rewarding those who adopt older dogs and providing them with the tools they need to care for their new pets, Zappos is setting a new standard for corporate social responsibility. Let’s join them in celebrating the love and companionship that senior dogs bring into our lives.

In conclusion, Zappos’ ‘Senior Paws Day’ campaign is a heartfelt and impactful initiative that aims to celebrate and support the adoption of older dogs. By offering rewards, sharing adoption stories, and providing valuable resources, Zappos is making a significant contribution to animal welfare. As we look forward to International Dog Day on August 26, 2024, let’s remember the importance of giving older dogs a chance at a loving home. Thanks to Zappos, this year’s celebration promises to be one filled with love, joy, and plenty of wagging tails.