Celebrating Excellence: ASE’s Recognition of Top Automotive Technicians
The National Institute for Automotive Service Excellence (ASE) has once again showcased its commitment to upholding the highest standards in the automotive service industry by announcing its award winners for 2024. These awards, which are highly anticipated within the industry, serve as a testament to the dedication and expertise of professionals who have demonstrated exceptional achievement in various areas of ASE certification. The ASE, through these awards, not only highlights the technical prowess of these individuals but also their unwavering commitment to excellence in their daily performance. Dave Johnson, ASE President and CEO, has been vocal in his praise for the winners, commending them for their demonstration of knowledge and exemplary performance that sets a benchmark for others in the industry.
The ASE awards are not merely a recognition of technical skills but also an acknowledgment of the role these professionals play in enhancing the public perception of the automotive industry. By setting high standards and recognizing those who meet or exceed them, the ASE ensures that the industry continues to evolve in a positive direction. This year’s winners are considered outstanding examples of what it means to be a part of this dynamic field, serving as inspirations not only to their peers but also to the public they serve. With the support of industry partners and award sponsors, the ASE has successfully paid tribute to the best in the field, highlighting the importance of continuous learning and adaptation in an ever-changing industry landscape.
One of the key highlights of this year’s awards is the recognition of professionals who have excelled in the use of advanced driver assistance systems (ADAS) technology. ADAS, which utilizes sensors such as radar and cameras to gather information and assist the driver or take action on their behalf, represents the cutting edge of automotive technology. The integration of ADAS into body shop and collision repair processes is a testament to the industry’s commitment to safety and innovation. The winners in these categories have demonstrated a mastery of this technology, showcasing their ability to adapt to new tools and techniques that enhance vehicle safety and performance.
In addition to technological advancements, the ASE awards also recognize the importance of infrastructure improvements in the automotive service industry. The addition of heavy-duty paint booths for oversized trucks and vehicles, for instance, provides new or expanded service opportunities for shops, allowing them to cater to a broader range of customer needs. An extended-height paint booth is highly beneficial for most collision shops, as it enables them to handle larger vehicles more efficiently. The availability of a free guide that provides valuable information on these extended-height paint booths underscores the ASE’s commitment to equipping professionals with the knowledge and resources they need to excel in their roles.
Among the notable winners this year is Lloyd Kozak, who was named Bridgestone’s 2024 ASE Master Technician of the Year. Kozak’s journey in the automotive industry began in 2000 when he joined Bridgestone Retail Operations’ Firestone Complete Auto Care brand, seeking a more hands-on role after years of experience as a technician and automotive manager. Over the years, Kozak has achieved numerous titles, including Master Technician in 2022 and Advanced Level Specialist in 2023, along with all ASE certifications, including his L1. His passion for cars extends beyond his professional life, as he is actively involved in organizing charity races and auctions for organizations such as the Muscular Dystrophy Association and St. Luke’s Hospital.
Kozak’s recognition as ASE Master Technician of the Year is a reflection of his leadership, reliability, and expertise. BSRO’s president, Marko Ibrahim, has praised Kozak for his contributions to the team and the industry, expressing pride in honoring him with this prestigious award. Kozak himself has expressed gratitude and humility upon receiving the award, crediting his incredible team at Firestone Complete Auto Care for their support and collaboration, which have been instrumental in his success. The criteria for selecting ASE Technician of the Year honorees include ASE test scores, on-the-job performance, and community activities, ensuring that the recipients are well-rounded professionals who contribute positively to both their workplace and the community.
The ASE’s recognition of top automotive technicians extends beyond individual achievements to encompass the broader impact of these professionals on the industry and society. The ceremony celebrating the award winners took place in mid-November in New Orleans, bringing together industry leaders, partners, and sponsors to honor the achievements of these exceptional individuals. Among the awardees was Trevor Torgerson from Chapel Hill Tire, who was named Technet/ASE Service Consultant of the Year. Such recognitions serve as a reminder of the diverse roles within the automotive industry and the importance of each in delivering quality service to customers.
The ASE’s awards program also highlights the value of partnerships and collaborations in advancing the automotive service industry. Industry partners and award sponsors play a crucial role in supporting the ASE’s mission to uphold high standards and recognize excellence. By working together, these stakeholders ensure that the industry remains competitive and innovative, continuously pushing the boundaries of what is possible. The awards not only celebrate individual achievements but also underscore the collective effort required to drive the industry forward.
As the automotive industry continues to evolve, the ASE remains committed to recognizing and honoring outstanding professionals who exemplify the best of what the industry has to offer. The awards serve as a motivation for other professionals to strive for excellence in their work, encouraging continuous learning and improvement. The ASE hopes to continue this tradition of recognition in the future, celebrating the achievements of those who contribute to the industry’s success and uphold its reputation.
In conclusion, the ASE’s 2024 award winners represent the pinnacle of excellence in the automotive service industry. Their achievements are a testament to their dedication, hard work, and commitment to upholding the highest standards of service. By recognizing these individuals, the ASE not only celebrates their accomplishments but also inspires others to follow in their footsteps, fostering a culture of excellence and innovation within the industry. Congratulations to all the 2024 ASE award winners for their exceptional achievements and contributions to the automotive service industry.
The ASE’s ongoing efforts to recognize and honor top automotive technicians highlight the importance of acknowledging excellence and inspiring future generations of professionals. As the industry faces new challenges and opportunities, the role of skilled technicians becomes increasingly vital in ensuring safety, reliability, and customer satisfaction. Through its awards program, the ASE continues to set the standard for what it means to be a leader in the automotive service industry, paving the way for continued growth and success.
As we look ahead, the ASE’s commitment to recognizing excellence will undoubtedly play a crucial role in shaping the future of the automotive service industry. By celebrating the achievements of outstanding professionals, the ASE not only honors their contributions but also reinforces the values of quality, integrity, and innovation that are essential to the industry’s continued success. The 2024 ASE award winners are a shining example of what can be achieved through dedication, expertise, and a passion for excellence, serving as an inspiration to all who aspire to make a meaningful impact in the automotive service industry.