Kirloskar and CNNIC: A 16-Year Partnership Promoting Sustainability and Environmental Efforts
Kirloskar, a multi-engineering conglomerate based in India, is celebrating its 16th year of partnership with CNN International Commercial (CNNIC). This collaboration has been pivotal in promoting sustainability and green initiatives to a global audience. Over the years, Kirloskar’s sponsorship of CNN’s Going Green initiative has showcased numerous advancements in sustainability, featuring visionary innovators and influential leaders dedicated to addressing environmental challenges. This long-standing partnership has reached eco-conscious viewers and business decision-makers worldwide, significantly contributing to the global discourse on environmental sustainability.
The partnership between Kirloskar and CNNIC centers around the Going Green initiative, a series that highlights sustainable advancements and the efforts of leaders in the field. This initiative has been instrumental in bringing to light innovative solutions that address some of the most pressing environmental issues of our time. Through this platform, Kirloskar has been able to engage a diverse audience, from environmentally conscious individuals to key business decision-makers, thereby amplifying the impact of their sustainability message on a global scale.
This year, the campaign focuses on sponsoring two Going Green shows in July and November. These shows will delve into various aspects of sustainability, including sustainable fashion, low-impact textiles, and eco-friendly practices adopted by major brands. By highlighting these topics, Kirloskar aims to educate and inspire viewers to adopt more sustainable practices in their daily lives. Additionally, the content will be made available across CNN’s TV, digital, and social platforms, ensuring that the message reaches a wide and diverse audience.
Cathy Ibal, Senior Vice President of CNN International Commercial, has praised Kirloskar’s unwavering commitment to a sustainable future. She highlighted the alignment between Kirloskar’s brand and CNN’s impactful Going Green content, emphasizing how this partnership has flourished over the years. According to Ibal, the collaboration not only promotes a healthier planet but also positions Kirloskar as a leader in the global movement towards sustainability. This recognition is a testament to Kirloskar’s dedication to promoting environmental sustainability through innovative and impactful initiatives.
Anand V. Chitley, Vice President of Kirloskar Proprietary Limited, shares CNN’s vision for a sustainable future. He believes that the partnership with CNN allows Kirloskar to spark meaningful conversations and drive real change towards a greener tomorrow. Chitley emphasized the importance of such collaborations in inspiring people to actively participate in building a more sustainable world. By working together, Kirloskar and CNN are able to amplify their efforts and reach a broader audience, thereby making a more significant impact on global sustainability efforts.
CNN International Commercial (CNNIC) is responsible for CNN’s properties outside of the United States, including advertising sales, sponsorship partnerships, commercial content development, content sales, and brand licensing. CNNIC has established itself as a leader in international advertising sales, utilizing advanced data and digital capabilities to form strong partnerships with globally recognized brands. Through its award-winning commercial content and innovative use of data, CNNIC has built enduring relationships with many leading companies, further enhancing its reputation as a trusted partner in the media industry.
Kirloskar Group, founded in India, has a rich history of innovation and industrial leadership. The company kickstarted an industrial revolution in India with its first iron plough and has since expanded its operations to include a wide range of industrial equipment. Today, Kirloskar offers eco-friendly diesel engines, silent generating sets, pumpsets, air compressors, refrigeration equipment, engine and transmission castings, and group captive solar farms. By constantly innovating and expanding its product offerings, Kirloskar helps its customers realize their limitless potential and achieve their dreams.
In addition to its industrial achievements, Kirloskar has a global presence through its website, which provides information about its products and services to customers worldwide. The company’s commitment to sustainability is evident in its diverse range of eco-friendly products and its ongoing efforts to promote green initiatives. By leveraging its expertise and resources, Kirloskar continues to play a crucial role in the global movement towards a more sustainable future. The partnership with CNNIC further strengthens Kirloskar’s position as a leader in this important endeavor.
The collaboration between Kirloskar and CNNIC has been ongoing for 16 years and continues to make a significant impact on global sustainability efforts. By promoting important sustainability initiatives and sparking conversations about environmental responsibility, the partnership has helped raise awareness and inspire action among audiences worldwide. Both Kirloskar and CNNIC are proud of their enduring collaboration and are eager to see what the future holds for their joint efforts in promoting a greener tomorrow.
The next chapter of the partnership between Kirloskar and CNNIC is highly anticipated by both parties. With a shared commitment to a sustainable future, the two companies are poised to continue their impactful work in promoting environmental sustainability. As they look ahead, Kirloskar and CNNIC remain dedicated to inspiring positive change and encouraging people to actively participate in building a healthier planet. Through their ongoing collaboration, they aim to make a lasting difference in the global movement towards sustainability.
In conclusion, the 16-year partnership between Kirloskar and CNNIC has been instrumental in promoting sustainability and environmental efforts on a global scale. Through their sponsorship of CNN’s Going Green initiative, Kirloskar has been able to reach a diverse audience and highlight innovative solutions to pressing environmental challenges. The collaboration has positioned Kirloskar as a leader in the global movement towards a healthier planet, and both companies are committed to continuing their impactful work in the years to come. As they celebrate this milestone, Kirloskar and CNNIC look forward to the next chapter of their partnership and the continued promotion of a greener tomorrow.
The enduring partnership between Kirloskar and CNNIC serves as a powerful example of how collaboration can drive meaningful change in the world. By combining their resources and expertise, the two companies have been able to amplify their efforts and make a significant impact on global sustainability initiatives. As they move forward, Kirloskar and CNNIC remain committed to inspiring positive change and encouraging people to take action in support of a more sustainable future. Together, they are helping to build a better world for future generations, one innovative solution at a time.