Levy’s New Campaign: Las Vegas Raiders, Baltimore Ravens, San Francisco 49ers, and More

In a groundbreaking move that merges the worlds of sports and culinary arts, Levy, a leading food and hospitality brand, has launched a new marketing campaign featuring NFL stars from their client teams, as well as their own food and beverage workers. This innovative campaign includes a longer video trailer and four separate 30-second spots, spotlighting the Bears, Raiders, 49ers, and Ravens. The campaign is unique in the sports venue food and beverage industry, marking what could be the first of its kind. It aims to mix humor with the preparation for the upcoming season, both for athletes and Levy staff, thereby creating a delightful and engaging experience for fans.

Las Vegas Raiders coach Jon Gruden stars in one of the spots alongside Levy’s senior executive chef at Allegiant Stadium. This pairing not only highlights the connection between football and food but also brings a sense of camaraderie and teamwork to the forefront. Similarly, Bears rookie wide receiver Dazz Newsome plays an apprentice in one of the clips, promoting Levy’s new food item at Soldier Field. The campaign does not stop there; former Ravens tight end Dennis Pitta and 49ers linebacker Azeez Al-Shaair also make appearances, adding to the star-studded lineup that is sure to captivate audiences.

The involvement of Levy’s staff members is equally noteworthy. The campaign features a hospitality lead and executive chef at M&T Bank Stadium, as well as a longtime Chicago hot dog vendor, showcasing the diverse range of talent within Levy’s ranks. This inclusive approach not only elevates the campaign but also provides a platform for these hardworking individuals to shine. Levy handled the creative concept and design in-house, while Athletes First, a sports agency representing some of the featured players, worked with Levy to arrange talent agreements. The filming, production, and editing were done by a third party, ensuring a polished and professional final product.

The campaign will be shared across social media, digital platforms, and in collaboration with the players, individual athletes, coaches, and their teams. One video involves four Levy team and venue clients, while the remaining four spots feature individual teams. The campaign has a ‘This is SportsCenter’ vibe, blending comedy with behind-the-scenes preparation. This approach not only entertains but also provides a unique glimpse into the world of sports and food, making it a must-watch for fans. Levy will also be featuring their new food item, the Odunze dog, at Soldier Field this season, adding another layer of excitement to the campaign.

The creative concept and design were handled in-house by Levy, while talent agreements and filming were done in collaboration with third parties. This campaign marks a unique and innovative approach to marketing for the sports venue food and beverage industry. Football fans have an intense and unrelenting passion for the sport, and Levy is celebrating the return of football in a way that resonates deeply with this passion. By featuring top players training in unexpected ways, the campaign highlights the connection between football and food, creating a narrative that is both engaging and relatable.

Las Vegas Raiders coach Antonio Pierce brings his motivational energy to the grill, showcasing his skills beyond the football field. Rookie wide receiver Rome Odunze is now serving up his own hot dog creation, ‘the Odunze dog,’ which features a charred jalapeno-cheddar dog topped with Italian beef, giardiniera, and cheddar cheese crumbles. This mouth-watering creation is sure to be a hit among fans, further cementing the bond between football and food. Other players involved in the campaign include former Ravens tight end Dennis Pitta, Ravens mascot Poe, and 49ers linebacker Fred Warner, each bringing their unique flair to the campaign.

The campaign trailer is narrated by legendary broadcaster and football voice, Mike Golic Sr., adding an extra layer of authenticity and excitement. The players featured in the campaign are actual chefs responsible for the food at stadiums, further blurring the lines between the gridiron and the grill. Senior Executive Chef of Allegiant Stadium, Sean Kinoshita, is shown grilling with Pierce, while Executive Chef of Levi’s Stadium, Alvin Kabiling, is seen in an ice bath with Warner. Hospitality lead at M&T Bank Stadium, Jessica Gomes, is shown delivering chicken tenders to Pitta, highlighting the diverse and dynamic roles within Levy’s team.

Odunze’s hot dog hawking mentor is Chicago vendor Chris Hummel, who brings years of experience and expertise to the table. Levy CEO Andy Lansing is excited to see his team members shine in the campaign, emphasizing the importance of showcasing the talent and dedication of Levy’s workforce. Lansing mentions that the ice used in the campaign was real, adding an element of authenticity and commitment to the project. The campaign is a celebration of the return of football and a great season ahead, providing fans with a unique and engaging experience that goes beyond the game itself.

Levy is looking forward to providing the ultimate fan experience in stadiums across the country, ensuring that every game is accompanied by delicious and creative dishes. The campaign showcases the unique connections between football, food, and the people behind it, creating a narrative that is both heartwarming and entertaining. Football fans can look forward to enjoying tasty and creative dishes at stadiums this season, further enhancing their game-day experience. This innovative approach to marketing not only elevates Levy’s brand but also sets a new standard for the sports venue food and beverage industry.

By blending humor with behind-the-scenes preparation, the campaign provides a unique glimpse into the world of sports and food, making it a must-watch for fans. The involvement of top NFL stars, combined with the talent and dedication of Levy’s staff, creates a compelling narrative that resonates deeply with audiences. This campaign is a testament to Levy’s commitment to excellence and innovation, showcasing their ability to create engaging and memorable experiences for fans. As the football season kicks off, fans can look forward to enjoying not only the game but also the delicious and creative dishes that Levy has to offer.

The campaign’s success lies in its ability to connect with fans on a personal level, creating a sense of community and camaraderie that goes beyond the game itself. By featuring top NFL stars and Levy’s dedicated staff, the campaign highlights the unique bond between football and food, creating a narrative that is both engaging and relatable. This innovative approach to marketing sets a new standard for the sports venue food and beverage industry, showcasing Levy’s commitment to excellence and creativity. As fans gear up for the upcoming season, they can look forward to enjoying a truly unique and unforgettable experience, both on and off the field.

In conclusion, Levy’s new campaign is a groundbreaking and innovative approach to marketing that merges the worlds of sports and culinary arts. By featuring top NFL stars and Levy’s dedicated staff, the campaign highlights the unique bond between football and food, creating a narrative that is both engaging and relatable. This campaign is a testament to Levy’s commitment to excellence and creativity, showcasing their ability to create engaging and memorable experiences for fans. As the football season kicks off, fans can look forward to enjoying not only the game but also the delicious and creative dishes that Levy has to offer. This innovative approach to marketing sets a new standard for the sports venue food and beverage industry, providing fans with a truly unique and unforgettable experience.